Friday, May 16, 2014
Help Spread the Word About Water
Back in September, the First Lady joined the Partnership for a Healthier America (PHA) to launch Drink Up, a campaign to encourage everyone to drink more water.
PHA is now challenging everyone to spread the word about water and how it powers you during life's important moments. Whether it's finishing a race, helping your kids through a big test, or sitting down for a family meal, share how water is part of your life using the hashtag #spreadthewater on Twitter and Instagram.
New Findings on Water Consumption
In addition to people joining in the movement, we are also excited that the campaign is starting to see results. Recently, Hank Cardello, a senior fellow at the Hudson Institute, shared an article about Drink Up and the campaign's successful approach in bringing together various companies and entities around the goal of encouraging Americans to take a simple step to improve their health by drinking more water.
Highlights of progress include a recent report by the Natural Marketing Institute reporting from a survey of 40,000 consumers that the number of eight-ounce servings of plain water drunk per day from all sources, including bottled, tap, and filtered, was up 2.7% for the quarter ending March 31, 2014, compared with the fall quarter of 2013 when Drink Up was launched.
In addition, restaurant data reported by NPD Group show that tap water servings rose 3% in the quarter ending December 31, 2013, compared with a 1% gain for the entire year.
While it is great to begin to see these results, we know there is more work to be done. We look forward to continuing efforts to encourage Americans of all ages to drink more water.
And remember, you are what you drink, and when you drink water, you drink up!
Thirsty for more? Visit www.youarewhatyoudrink.org to get involved.
For the full recap of recent activities and to get involved, visit the Let's Move! blog, like us on Facebook and follow us on Twitter.
No hay comentarios:
Publicar un comentario